Nike – Mount Olympus

03 July 2019 | Durables

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European player to get one – the sportswear giant put a hoop on the top of Mount Olympus, the ancient home of the Greek Gods. It represents the incredible journey Antetokounmpo’s gone on from one of Athens’s poorest suburbs to the top of the NBA. To prove the activation was genuine, Nike captured behind the scenes content of the team bringing the hoop up to the top and putting it up in crazy conditions.