Nike – I AM Playr
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People in three Chinese cities got a chance to test drive the shoes in a Super Mario-style video game called Reactland. Players laced up a pair of sneakers and hopped on a treadmill in front of a screen, leading a digital version of themselves across different places around the world.
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
Bannerbahn is a fun concept that mixes digital with the real world. At Twente Airport in Holland the lay-outs of four popular Dutch websites were painted. On Friday 13th ...
This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...