Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People in three Chinese cities got a chance to test drive the shoes in a Super Mario-style video game called Reactland. Players laced up a pair of sneakers and hopped on a treadmill in front of a screen, leading a digital version of themselves across different places around the world.