Tribord – The Worst Drink in the World
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a ...
In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best riders, the temporary park was opened to the public. Without paying admission neighborhood kids could try out this growing sport with experienced freestyle BMX coaches. Nice campaign in which Nike combines a cool brand event with social engagement. Check the full story in this video.