Adidas – Ready to Run
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best riders, the temporary park was opened to the public. Without paying admission neighborhood kids could try out this growing sport with experienced freestyle BMX coaches. Nice campaign in which Nike combines a cool brand event with social engagement. Check the full story in this video.