Diesel – Go with the Fake
Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through a series of challenges centered around time and distance, runners were encouraged to compete against their avatar, which responded to their performance and pushed them to go beyond their limits.