Nike – Unlimited Stadium

24 August 2016 | Durables

Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through a series of challenges centered around time and distance, runners were encouraged to compete against their avatar, which responded to their performance and pushed them to go beyond their limits.

 

27 September 2013 |

Sony Xperia – The Wet Experience

The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof ...
17 November 2012 | Durables

IKEA – Launch Catalog

IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...
29 June 2012 |

Philips – Augmented Reality Mugs

With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...