Nike – Write Your Headline
In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, ...
Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through a series of challenges centered around time and distance, runners were encouraged to compete against their avatar, which responded to their performance and pushed them to go beyond their limits.