Nike – Unlimited Stadium

24 August 2016 | Durables

Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through a series of challenges centered around time and distance, runners were encouraged to compete against their avatar, which responded to their performance and pushed them to go beyond their limits.

 

11 January 2017 |

Canon – Printers in Concert

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...
24 November 2011 |

Citroën DS5 – Twitter race

Nice social media campaign to promote the launch of the new Citroën DS5 in Holland. Via Twitter people could tweet a DS5 to a certain location. The most persistent ...
29 June 2012 | Durables

Philips – Augmented Reality Mugs

With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...