Nike – Write Your Headline

25 June 2010 | Durables

In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, Facebook, Mixt (South Africa) and QQ (China) to submit a 55 character headline for one of Nikes 50 top players. The 100 best headlines are chosen every night to be displayed above a huge picture of the player on a building in Johannesburg. Very nice campaign that uses the same technical concept as the Nike Chalkbot in de Tour de France 2009.

27 September 2017 | Durables

37.5 Technology – Cliffside Pop-up Shop

Check out the world’s most remote pop-up shop, 6000ft above the ground on the side of the Bastille Wall in Colorado. At this Cliffside Shop outdoor adventurers could get ...
22 January 2018 |

Volvo – The new HR manager

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s ...
03 April 2014 |

Playstation – Electrifying activation

PlayStation surprised passers-by in Antwerp with an electrifying activation. A life size electrical socket was installed at Central Station with the indication to insert both fingers. Persistent travellers got ...