Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, Facebook, Mixt (South Africa) and QQ (China) to submit a 55 character headline for one of Nikes 50 top players. The 100 best headlines are chosen every night to be displayed above a huge picture of the player on a building in Johannesburg. Very nice campaign that uses the same technical concept as the Nike Chalkbot in de Tour de France 2009.