SMART – THE DANCING TRAFFIC LIGHT
Car manufacturer Smart believes that smart ideas can turn a city into a better place. This funny feel good activation in Portugal is part of the international WhatAreYouFOR campaign. ...
In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, Facebook, Mixt (South Africa) and QQ (China) to submit a 55 character headline for one of Nikes 50 top players. The 100 best headlines are chosen every night to be displayed above a huge picture of the player on a building in Johannesburg. Very nice campaign that uses the same technical concept as the Nike Chalkbot in de Tour de France 2009.