Coke Zero – Drinkable Advertising
Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership ...
Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad that doubles as a device for keeping track of children on the beach. Readers can rip off a strip in the magazine, attach it to their child’s arm and download the special app. When ready they can set the maximum distance the child can walk on the beach. If the child goes too far, the app sends an alert. Want to know more? See the case video here.