Huggies – Pelushirts
It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their ...
Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad that doubles as a device for keeping track of children on the beach. Readers can rip off a strip in the magazine, attach it to their child’s arm and download the special app. When ready they can set the maximum distance the child can walk on the beach. If the child goes too far, the app sends an alert. Want to know more? See the case video here.