Nivea – Print ad & safety bracelet

05 May 2014 | Fastmovers

Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad that doubles as a device for keeping track of children on the beach. Readers can rip off a strip in the magazine, attach it to their child’s arm and download the special app. When ready they can set the maximum distance the child can walk on the beach. If the child goes too far, the app sends an alert. Want to know more? See the case video here.

 

02 March 2012 | Fastmovers

Andes – The Great Escape

Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, ...
02 December 2013 |

Beldent – Almost Identical

An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...
21 May 2009 |

Zoogami – Contemporary

Contemporary. That’s the keyword in the online campaign for the new Australian beer Zoogami. At first sight the site looks simple, a bit dark perhaps. But that changes completely ...