Sol de Janeiro – Skin Cancer Campaign
In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of ...
Parents often struggle to snag their children long enough to apply sunscreen. That’s why Nivea came up with a fun way to teach young children the importance of wearing sunscreen. At Brazilian beaches promotional teams handed out dolls that are sensitive to the rays of the sun. A great follow-up to last year’s Cannes Mobile Grand Prix-award-winning Protection Ad.