Volkswagen Passat – Linkeduit

22 april 2011 | Durables

In this campaign for the new Passat Volkswagen aims at LinkedIn users. The link they make is this one: the Passat is pretty full of itself (in terms of standard features) and the same seems to be true for fanatic LinkedIn users. On the campaign site they can challenge each other by comparing their profile. The contestant who comes out best wins a car. The idea is quite funny and the visual effects look great, but the link between the Passat and LinkedIn is very thin.