Molson Canadian – The Beer Fridge
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.