Douwe Egberts – Douwe Egberts and More
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.