Scotch-Brite – Wash Your Bill
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.