Coca Cola – Emergency Refreshment
The ladies of the Coca Cola’s Emergency Refreshment team will be present at the big summer festivals in Holland. In naughty nurse outfits they search for overheated visitors that ...
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.