LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
In this pretty brilliant social activation Swedish brewer Norrlands Guld Beer blends two crucial elements of World Cup viewing: beer and Twitter (during the last World Cup in 2014 a total of 672 million tweets was sent). Norrland developed a printer that uses malt-based ink and connects directly to Twitter. An algorithm scans the social network for most relevant World Cup-tweets and sends them in real-time to the machine that perfectly prints it on the foam before adding them to the beer.
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad ...
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded ...