Reebok – ZPump Speed Cam
Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.