The North Face – Enjoy Air Down

28 November 2019 | Durables

In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.

 

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Samsung – We are David Bailey

NX cameras allow amateur photographers to get professional results. At least that’s what Samsung says. With the We are David Bailey-campaign they try to prove the claim in a ...
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Philips – Parallel Lines

Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...
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Hunter – Hot Air Boot

To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge ...