Adidas – Ready to Run
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...