In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.
PlayStation surprised passers-by in Antwerp with an electrifying activation. A life size electrical socket was installed at Central Station with the indication to insert both fingers. Persistent travellers got ...
Again a very well done internet campaign from Sweden. To promote a new line of eco friendly products IKEA created a magic online mix of videos, illustrations and product ...
In these times where social networking sometimes seems to be a religion Diesel presents a campaign that shows the ridiculousness of spending so much time online. The fashion brand ...