Volvo – Lightning Powered Billboard
To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first ...
In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.