The North Face – Enjoy Air Down

28 November 2019 | Durables

In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the brand built a specially constructed pop-up store in South Korea. Inside visitors were confronted with an exploration zone that resembled the iconic arcade game Whac-A-Mole. There were given 60 seconds to grab a jacket before it dropped back in one of the ten openings in the floor. Great fun, great experience and a video with over 3 million views.

 

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The North Face – Sudden Exploration

Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the ...
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Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...
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Philips – Hideouts

To promote a new line of frameless smart-tv’s Philips came up with this cool online treasure hunt. They have hidden ten tv’s across the world. The action site reveils ...