ING Mobile Banking App – The APPle Pie event
To celebrate the three-year anniversary of ING’s Mobile Banking App, BrandBase created a tasty activation to thank current users and inspire people to try out the application. The APPle ...
The more negative the outings about winter-depressions on the internet get, the brighter the sun shines. This is the basic idea behind the Internet Sun Generator, the newest campaign of Norwegian Airlines. During December and January the day and night is 75% dark in Norway. This has a negative effect on the mood of its residents. All conversations on this subject on Facebook, Twitter and blogs were tracked down and converted into a digital formula that controlled a big artificial sun placed at the most crowded spot in Oslo. The more negative the conversations get, the brighter the sun shines. The extra attention this campaign generated, resulted in a record in ticket sales for Norwegian Airlines.