Visit Oslo – The Great Escape
When Marela and Sam from New Zealand went on a trip to Europe found themselves trapped among selfie sticks in an overcrowded city. After battling crowds in a museum, ...
The more negative the outings about winter-depressions on the internet get, the brighter the sun shines. This is the basic idea behind the Internet Sun Generator, the newest campaign of Norwegian Airlines. During December and January the day and night is 75% dark in Norway. This has a negative effect on the mood of its residents. All conversations on this subject on Facebook, Twitter and blogs were tracked down and converted into a digital formula that controlled a big artificial sun placed at the most crowded spot in Oslo. The more negative the conversations get, the brighter the sun shines. The extra attention this campaign generated, resulted in a record in ticket sales for Norwegian Airlines.
When Marela and Sam from New Zealand went on a trip to Europe found themselves trapped among selfie sticks in an overcrowded city. After battling crowds in a museum, ...
Nowadays, almost every multimedia campaign uses social networks. But you seldom see a concept as intriguing and innovative as Vodafone’s Madame Tre Sesti. This online fortune teller gives you ...
To raise awareness around the preservation of wild bees, French agency BETC transformed its yearly social responsibility report into an insect hotel. Special versions were printed on water-proof mineral ...