The more negative the outings about winter-depressions on the internet get, the brighter the sun shines. This is the basic idea behind the Internet Sun Generator, the newest campaign of Norwegian Airlines. During December and January the day and night is 75% dark in Norway. This has a negative effect on the mood of its residents. All conversations on this subject on Facebook, Twitter and blogs were tracked down and converted into a digital formula that controlled a big artificial sun placed at the most crowded spot in Oslo. The more negative the conversations get, the brighter the sun shines. The extra attention this campaign generated, resulted in a record in ticket sales for Norwegian Airlines.
To raise awareness for experimental education programs the American non-profit organization MINDDRIVE developed this great social media concept. MINDDRIVE students built an electric car that converts likes, tweets and ...
According to the Kurashiki Central Hospital medical schools in Japan focus too heavily on book knowledge and not enough on hands-on surgical practice. That’s why they teamed up with ...
Again an inspiring concept from Brazil, where language school CNA brilliantly connected young Brazilians who want to learn English with elderly Americans living in retirement homes who just want ...