KLM – The Cover Greetings
Flying can be more than a physical journey. Saying goodbye to loves ones and family sometimes is quite emotional. With The Cover Greetins the Dutch airline KLM gave people the chance ...
The more negative the outings about winter-depressions on the internet get, the brighter the sun shines. This is the basic idea behind the Internet Sun Generator, the newest campaign of Norwegian Airlines. During December and January the day and night is 75% dark in Norway. This has a negative effect on the mood of its residents. All conversations on this subject on Facebook, Twitter and blogs were tracked down and converted into a digital formula that controlled a big artificial sun placed at the most crowded spot in Oslo. The more negative the conversations get, the brighter the sun shines. The extra attention this campaign generated, resulted in a record in ticket sales for Norwegian Airlines.