KPN – 4G Store Experience
During December shopping streets in the Netherlands look at their best with lots of people and fabulous holiday window displays. Then all of a sudden, in the weeks before the Dutch ...
95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In an attempt to generate awareness and to raise funds for the Firefighters Foundation of Argentina, the first fireproof newspaper was distributed in Patagonia. It was one of a kind print edition of the local digital outlet Noticias de la Comarca. The activation campaign was hugely impactful and resulted 70% increase in interactions with the foundation.