Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In an attempt to generate awareness and to raise funds for the Firefighters Foundation of Argentina, the first fireproof newspaper was distributed in Patagonia. It was one of a kind print edition of the local digital outlet Noticias de la Comarca. The activation campaign was hugely impactful and resulted 70% increase in interactions with the foundation.
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
Flying can be more than a physical journey. Saying goodbye to loves ones and family sometimes is quite emotional. With The Cover Greetins the Dutch airline KLM gave people the chance ...
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...