Who Cares?! – Helpless Machine
A vending machine that’s designed to raise awareness of domestic violence. That sounds pretty strange, doesn’t it? Still social organization Who Cares?! transformed this idea into a powerful concept in which ...
A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the highly anticipated State of Origin series they built a social media command centre, setup inside the stadium as a strategic play to track, engage, reward and amplify the conversation around the matches. The Mission Control is manned by 20+ creative, strategy and social staff and backed by Facebook and Twitter. Look here for more info.