Ice Age – Augmented Reality App
With this nice mobile activation 20th Century Fox tries to create a positive buzz around the upcoming Ice Age movie. The app – created by augmented reality platform GoldRun ...
A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the highly anticipated State of Origin series they built a social media command centre, setup inside the stadium as a strategic play to track, engage, reward and amplify the conversation around the matches. The Mission Control is manned by 20+ creative, strategy and social staff and backed by Facebook and Twitter. Look here for more info.