KLM – We Are an Airline
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM ...
A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the highly anticipated State of Origin series they built a social media command centre, setup inside the stadium as a strategic play to track, engage, reward and amplify the conversation around the matches. The Mission Control is manned by 20+ creative, strategy and social staff and backed by Facebook and Twitter. Look here for more info.