KLM & Airbnb – The Airplane Apartment
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which ...
A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the highly anticipated State of Origin series they built a social media command centre, setup inside the stadium as a strategic play to track, engage, reward and amplify the conversation around the matches. The Mission Control is manned by 20+ creative, strategy and social staff and backed by Facebook and Twitter. Look here for more info.