PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the highly anticipated State of Origin series they built a social media command centre, setup inside the stadium as a strategic play to track, engage, reward and amplify the conversation around the matches. The Mission Control is manned by 20+ creative, strategy and social staff and backed by Facebook and Twitter. Look here for more info.