Heineken – Departure Roulette
Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped. Heineken sent four men to remote destinations around the world, and filmed how they made their ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.