Slankie – Yoga campaign
Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. Therefore Brandbase developed an effective concept that connects the low fat Slankie-cheeses to yoga. On this ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.