Douwe Egberts – Douwe Egberts and More
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.