NUTRALITE – HEALTH CHA SHREE GANESH

27 October 2015 | Fastmovers

Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.

 

 

01 March 2017 | Fastmovers

DB Export – Drink beer and save the world, part 2

With Brewtroleum (Grand Prix Outdoor Cannes) DB Export came up one of the coolest campaigns in 2016. The New-Zealand brewer now presents a new way to save the planet. ...
29 May 2018 |

Schweppes – The Dress for Respect

In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed ...
11 May 2022 |

Chicken Lit – SoulFuel Safe Lamp

Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...