Mountain Dew – Street Art Project
With this energetic viral Mountain Dew kicks off its Street Art Project. After liking the UK Facebook page fans are challenged to create a piece of street art in ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.