LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.