Donat MG – Roylet
Donat MG likes to present itself as a mineral water that has a great effect on digestion. In this funny activation the brand emphasizes its health benefits in a ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.