Kyrö – Professional Queuers
Brands don’t need fancy, expensive booths to distinguish themselves at summer festivals. Small Finnish distillery Kyrö found a more original way to cheer up festival visitors. The company focused ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.