Cadbury – Share the Joy
Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...
Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up with a daring activation that featured Lord Ganesha. In a temporary temple they transformed the paunchy Hindu god into an idol with six-pack abs to promote a healthier lifestyle. The campaign won several prestigious Asian advertising awards.