Visit Sweden – The Edible Country
A few years ago, Visit Sweden raised some eyebrows when it put the whole country as a listing on Airbnb. In this follow-up campaign the touristic agency partnered up ...
For the first time since World War II Adolf Hitler’s autobiography Mein Kampf is allowed to be published in Germany. This generated a powerful response from the Berlin office of Ogilvy & Mather. In its book Mein Kampf – Gegen Rechts the agency portrays 11 people who have fought against xenophobia and injustice, from a concentration camp survivor to a woman who dedicated her life to removing Nazi graffiti. The book touched a nerve: the first printing sold out and it gave an impulse to the debate about growing right-wing extremism and an open everyday racism in Germany. Be sure to check out this compelling case study.