Ogilvy & Mather Berlin – Mein Kampf, Gegen Rechts

12 April 2016 | Services

For the first time since World War II Adolf Hitler’s autobiography Mein Kampf is allowed to be published in Germany. This generated a powerful response from the Berlin office of Ogilvy & Mather. In its book Mein Kampf – Gegen Rechts the agency portrays 11 people who have fought against xenophobia and injustice, from a concentration camp survivor to a woman who dedicated her life to removing Nazi graffiti. The book touched a nerve: the first printing sold out and it gave an impulse to the debate about growing right-wing extremism and an open everyday racism in Germany. Be sure to check out this compelling case study.

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Ushuaïa Ibiza Beach – Facebook Hotel

Just like Coca-Cola in Israel the Ushuaïa Ibiza Beach Hotel – a popular hangout for clubbers – tries to make Facebook an integral part of the real world. Guests ...
30 October 2016 | Services

Allianz – Amateur Replay

As sponsor of famous stadiums Allianz over the years has become a household name in professional football. To increase their brand presence in the world of amateur soccer the ...
16 April 2012 |

Google – Project Glass

Where most tech companies try to keep their strategy secret, Google chooses to launch a social media marketing campaign to give the world a glimpse of their augmented reality ...