IKEA – Facebook Showroom
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the clothing brand came up with an installation that reminds me of the price winning MegaFaces campaign at the Sochi 2014 Winter Olympics. The Selfiebration Machine turned tweeted selfies by Old Navy customers into balloon art on hotspots in New York and Hollywood. In this video the creatives explain how they pulled it off.
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