OLD NAVY – SELFIEBRATION MACHINE

29 October 2014 | Durables

Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the clothing brand came up with an installation that reminds me of the price winning MegaFaces campaign at the Sochi 2014 Winter Olympics. The Selfiebration Machine turned tweeted selfies by Old Navy customers into balloon art on hotspots in New York and Hollywood. In this video the creatives explain how they pulled it off.

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