Coca Cola Zero – Unlock the 007 in You
This really is a great guerrilla stunt from Belgium. To promote the premiere of the new Bond movie Skyfall unexpected train passengers in Antwerp were given a mission, and ...
Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. The Brazilian promotion agency Bullet developed a concept to bring prizes to consumers at home. For the Try Something New with Omo campaign they put a GPS tracker in 50 detergent boxes throughout Brazil. Each device gets activated when the box is removed from the supermarket shelf, causing Bullet to send a promotional team to the consumer’s home. Winners receive a video camera and an invitation for a day of outdoor fun. Check this link for the case study.
This really is a great guerrilla stunt from Belgium. To promote the premiere of the new Bond movie Skyfall unexpected train passengers in Antwerp were given a mission, and ...
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...