Nestlé – United for Healthier Kids Mexico
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: ...
Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. The Brazilian promotion agency Bullet developed a concept to bring prizes to consumers at home. For the Try Something New with Omo campaign they put a GPS tracker in 50 detergent boxes throughout Brazil. Each device gets activated when the box is removed from the supermarket shelf, causing Bullet to send a promotional team to the consumer’s home. Winners receive a video camera and an invitation for a day of outdoor fun. Check this link for the case study.