ANWB – Paul the Night Cyclist
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...
Brands that cooperate with social influencers to get their message across is daily business. But letting a beauty vlogger crash live on YouTube, that’s another story. In this campaign Or Yarok (the Association for Safer Driving in Israel) goes pretty far in is effort to warn viewers about the dangers of distracted driving. In a ‘live’ video YouTube star Ashley Waxman Bakshi is driving a car. She looks away from the road to check her phone and suddenly camera flies through the car and Ashley screams amid sounds of a crash. After 10 seconds she reappears on screen to explain what was going on.