Aviva – You are the Big Picture
Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm ...
Brands that cooperate with social influencers to get their message across is daily business. But letting a beauty vlogger crash live on YouTube, that’s another story. In this campaign Or Yarok (the Association for Safer Driving in Israel) goes pretty far in is effort to warn viewers about the dangers of distracted driving. In a ‘live’ video YouTube star Ashley Waxman Bakshi is driving a car. She looks away from the road to check her phone and suddenly camera flies through the car and Ashley screams amid sounds of a crash. After 10 seconds she reappears on screen to explain what was going on.