Or Yarok – Vlogger crashes live on YouTube

21 January 2017 | Services

Brands that cooperate with social influencers to get their message across is daily business. But letting a beauty vlogger crash live on YouTube, that’s another story. In this campaign Or Yarok (the Association for Safer Driving in Israel) goes pretty far in is effort to warn viewers about the dangers of distracted driving. In a ‘live’ video YouTube star Ashley Waxman Bakshi is driving a car. She looks away from the road to check her phone and suddenly camera flies through the car and Ashley screams amid sounds of a crash. After 10 seconds she reappears on screen to explain what was going on.

 

19 July 2012 | Services

Ice Age – Augmented Reality App

With this nice mobile activation 20th Century Fox tries to create a positive buzz around the upcoming Ice Age movie. The app – created by augmented reality platform GoldRun ...
12 July 2017 |

Spotify – I’m with the banned

With I’m with the banned Spotify (140 million active users in 60 countries around the world) slams Donald Trump’s travel ban. Together with artists from the six Muslim-majority countries ...
08 October 2019 |

Santander Bank – In Someone Else’s Shoes

99% of all domestic abuse cases include financial abuse. That’s why during National Domestic Violence Awareness Month in October, Santander Bank is joining leading domestic violence organizations for an ...