Initiative Vermisste Kinder – Interactive platform
This German campaign shows that a combination of vision, creative ideas and an organic use of marketing techniques can result in a great and unique interactive network. Look here ...
Telecom provider Orange connects a bull to the coolest pop festival in Great Britain. Desmond, a five year old bull with a gps receiver, grazes around on a secret meadow somewhere in Britain. People who visit the action site can guess where Desmond hangs out on three o’clock in the afternoon. If you guess right, you have a chance of winning two tickets for the Glastonbury Festival. Well done campaign with good mobile and Twitter options.