VOLVO – THE E.V.A INITIATIVE
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In ...
To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of (social) media. The result was that Oreo not only generated free publicity, but actually created news. Great work!
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In ...
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
This spot on activation is exactly why we often pay attention to Coca-Cola’s Happiness campaigns. In Taking Home Happiness Coke surprises guest workers on their way home for the ...