Heineken – Hotel Hoax
To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...
To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of (social) media. The result was that Oreo not only generated free publicity, but actually created news. Great work!
To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...
An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...
In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common ...