Last year NASA reported that Asteroid 2018VP1 was headed toward Earth’s atmosphere. ‘I wonder who will save the Oreos’, tweeted a concerned fan. That tweet inspired Oreo to launch an insane activation campaign in which the brand goes to great lengths to save the cookie for future generations by building an asteroid-proof vault in Norway, filling it with a stockpile of cookies and documenting the entire journey along the way. From a single fan tweet to a headlines-making global campaign. Be sure to check out the case study.