Orphea – The Billboard Trap

20 May 2013 | Fastmovers

Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after a while it turns out to be a giant trap that proves Orphea4D’s power.

25 February 2010 | Fastmovers

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
20 March 2019 | Fastmovers

Güd – Rescue Dogz

In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...