For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series of designer rain ponchos presented in billboards along Brussels main bike tracks. Each billboard contained 20 ‘posters’ that cyclists could tear off and wear in case ...
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people ...
Reward marketing is one of the most concrete, cost-effective and measurable methods to increase interest in a product or brand, amplify conversion and encourage customers to repeat their purchases. ...
Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...
In Denmark only 1-2% of the nature is wild, resulting in a massive lack of habitats and nourishment for endangered Danish insects. To raise awareness about this silent biodiversity ...
McDonald’s has come up with a fun gadget for untalented cooks: the McDelivery Detector. This super limited-edition device detects when food is burnt and then automatically orders your favorite ...
15% of the world’s population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there ...
Tapping into local Andean traditions, NGO Fundación Vivir educates mothers in the Ecuadorian Andes about children’s growth to detect early signs of health issues like chronic malnutrition. They took ...
It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their ...