95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In an attempt to generate awareness and to raise funds for the Firefighters Foundation of Argentina, the first fireproof newspaper was distributed in Patagonia. It was one of a kind print edition of the local digital outlet Noticias ...
Last year NASA reported that Asteroid 2018VP1 was headed toward Earth’s atmosphere. ‘I wonder who will save the Oreos’, tweeted a concerned fan. That tweet inspired Oreo to launch ...
After the renovation of its entire building The Geneva Opera House wanted to break the image of an old-fashioned venue. To do so, the institute developed a range of ...
Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with ...
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
This beautiful disruptor by Method fuels our desire for some big and bold live activations. In the coolest campaign for cleaning stuff ever the eco-friendly brand collaborated with seven ...
Ordinarily, foodbank’s marketing approach involve pleading for donations. But Foodbank WA’s in Australia used out of the box thinking to drive support to help hungry children. With the Hungry ...
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer ...
Meet Mr Humfreez. As a part of ANZ bank’s healthy homes initiative this smart household device in sheep’s clothing uses the power of nature to help people in New ...
We could all use a change of scenery right now. That’s why beer brand Coors Light created a pretty cool workspace in the middle of the snow-covered Canadian mountains ...