In this creative campaign, which has gone viral, AeroMexico tackles the tensions over the U.S.-Mexico border wall with a humorous twist. In a series of interviews, the airline seeks to inspire residents of a Texas town to visit Mexico through the use of genealogy testing. The amount of the discount depends on the percentage of ...
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
The ugly Christmas sweater has become a ubiquitous feature of the holiday season and many brands have jumped on the bandwagon. While most branded Christmas sweaters are designed for ...
One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each ...
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary ...
London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this ...
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
Almost half of Germany’s population doesn’t know what KLM is. To change that lack of knowledge, the airline launched this integrated awareness campaign. For a number of days KLM ...