With some clever and creative ideas Guðrið Hojgaard, director of the tourist board Visit Faroe, put the archipelago on the map as tourism destination. Her efforts not only resulted in a few Cannes Lions and acclaim from Politico; the tourist numbers increased 10% a year over the past five years. Now Hojgaard and her team ...
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its ...
Corruption, populism, false promises: Italy has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises ...
3D printers make it possible to print anything at home. From decorative objects to musical instruments and even real, working guns. These weapons are untraceable and undetectable at security ...
Waiting at an airport is usually quite boring. That’s why KLM came up with a fun activation to kill the time. The Dutch airline has set up Take-off Tips ...
Swedish insurance company Länsförsäkringar is known for its social sustainability activations that aim to help (young) people regain life in the real world. The company’s latest initiative is a ...
A few years ago, Visit Sweden raised some eyebrows when it put the whole country as a listing on Airbnb. In this follow-up campaign the touristic agency partnered up ...
In this creative campaign, which has gone viral, AeroMexico tackles the tensions over the U.S.-Mexico border wall with a humorous twist. In a series of interviews, the airline seeks ...
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...