Pantene – Water Conservation Bottle

31 March 2017 | Fastmovers

To inspire its customers to waste less water Pantene introduced this limited-edition package activation in southern California. Each bottle was equipped with a five-minute hour glass timer strapped onto it. The goal was simple: remind people to take shorter and more effective showers. The campaign was a huge hit on social media with more 2.2 million engagements via likes and comments.