Cadbury – Joy Train
A train that brings magic and joy. Check this nice activation by Cadbury’s in Sydney that helped train passengers to start the day with a smile....
The bitter taste of Paso de los Toros tonic water inspired BBDO Argentina to create this dark crossover campaign with a funny twist. People with a broken heart could post their feelings on a website. The best 72 messages were immortalized in an illustrated book timed that was released on Valentine’s Day with a sinister guerrilla marketing action.