Coca Cola – Encourage Meter
Euro 2012 is still a half year away, but this remarkable concept in Argentina is one to remember. Coca Cola boosted their Copa America sponsorship with this giant screen ...
The bitter taste of Paso de los Toros tonic water inspired BBDO Argentina to create this dark crossover campaign with a funny twist. People with a broken heart could post their feelings on a website. The best 72 messages were immortalized in an illustrated book timed that was released on Valentine’s Day with a sinister guerrilla marketing action.