Adidas – Augmented Reality
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...
Swedish high-end sound retailer Pause is known for its experimental campaigns. Nice example is this activation from 2011 in which CEO Fredrik Hjelmquist promoted a new service by ingesting a special sound pill. And now there is the Stockholm House Equalizer. Because Pause customers like to enjoy their audio candy to their full potential, they need a sound proof home. That’s why Pause created a real-estate listing service based on how much noise you can make.