SMART – THE DANCING TRAFFIC LIGHT
Car manufacturer Smart believes that smart ideas can turn a city into a better place. This funny feel good activation in Portugal is part of the international WhatAreYouFOR campaign. ...
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group of 60 fashion influencers to the grand opening of Palessi, a posh shop decorated with gold mannequins and model-perfect sales assistants. The fashionista’s used descriptors like ‘elegant’ and ‘sophisticated’ and offered hundreds of dollars for Payless-shoes that usually are sold for $19.99. All of the unknowing participants were refunded their money at the end of the experiment, but the results were still hilarious and resulted in tons of free publicity.
Car manufacturer Smart believes that smart ideas can turn a city into a better place. This funny feel good activation in Portugal is part of the international WhatAreYouFOR campaign. ...
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW ...