Björn Borg – Let’s Break Up
Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group of 60 fashion influencers to the grand opening of Palessi, a posh shop decorated with gold mannequins and model-perfect sales assistants. The fashionista’s used descriptors like ‘elegant’ and ‘sophisticated’ and offered hundreds of dollars for Payless-shoes that usually are sold for $19.99. All of the unknowing participants were refunded their money at the end of the experiment, but the results were still hilarious and resulted in tons of free publicity.