KLM – Surprise
Royal Dutch Airline KLM smartly uses the power of Twitter and Foursquare in this sympathetic social media campaign. Passengers who put outs tweets that they are waiting for a ...
Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created a campaign that helps former juvenile delinquents start a new life by transforming their hideous prison tattoos into professional, socially well-perceived works of art. The touching case video shows how this changes the lives of the people involved.