Penningtons – Magic Mirror

28 November 2011 | Durables

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you on fire.
 

03 June 2013 | Durables

Scrabble – Scrabble Wifi

Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without ...
17 September 2019 | Durables

BMW – Stage Your Driveway

In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW ...
18 July 2014 | Durables

GALAXY S5 – UNDERWATERSELFIE CHALLENGE

To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an ...