Penningtons – Magic Mirror

28 November 2011 | Durables

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you on fire.
 

10 December 2019 | Durables

ABN AMRO – Game Changers

More than 300 million tennis balls are produced every year. An insane amount and almost nothing gets recycled. ABN AMRO wants to stimulate the transition to a circular economy ...
14 October 2011 | Durables

Volkswagen – The Great Art Heist

Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits ...
14 November 2012 | Durables

Sony – The Xperia Soda Stunt

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...