Penningtons – Magic Mirror

28 November 2011 | Durables

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you on fire.
 

18 February 2015 |

Nike Air Jordan – Last Shot Simulator

To celebrate the anniversary of the Air Jordan basketball fans in New York were treated to an epic brand experience. The Last Shot Simulator mixes video game with real-life ...
20 January 2014 |

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
05 October 2012 | Durables

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...