Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

06 July 2017 | Fastmovers

Nido – Umbilicar

In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created ...
25 February 2011 | Fastmovers

Superette – Short shorts

This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
23 March 2009 | Fastmovers

Milky Way – Stretch Caramel

BBDO New York created a caramel-stretching campaign for a Milky Way candybar. In this ambient they use seatbelts in a New York taxi. And look at this one in ...