Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

19 February 2009 |

KitKat – Human vending machines

Everyone knows never to accept candy from strange men. But this vendor at Londons Victoria Station is too irresistible to resist. The human vending machines are tied to Kit ...
18 May 2015 | Fastmovers

Nestlé – United for Healthier Kids Mexico

Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: ...
12 April 2013 |

Perrier – Secret Place

Dark, sensual en très sophisticated. In the online game Secret Place Perrier leads us into a mysterious world with more than 60 characters and up to 1h20 of content. ...