Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

15 February 2013 | Fastmovers

Nivea – Stress test

This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...
20 February 2014 |

Coca-Cola – Invisible Vending Machine

In the last years we have posted several cases about cool Coca-Cola vending machines. This great Valentine activation was only visible for couples. The machine turned a dark street ...
26 March 2021 |

Method – Drag Cleans

This beautiful disruptor by Method fuels our desire for some big and bold live activations. In the coolest campaign for cleaning stuff ever the eco-friendly brand collaborated with seven ...