Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

10 February 2013 |

Tokyo Shimbun – Augmented reality app

Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an ...
07 May 2015 | Fastmovers

3M – Post-it Proposal

To show that a 3M Post-It is more than a piece of paper Korean creative agency Innored came up with this spectacular tearjerker stunt. A team of 250 Post-it ...
05 April 2012 |

Kotex – Womens Inspiration Day

Pinterest is an up and coming sociaal network that allows users to pin images to a board. Since mostley women use the site, Kotex was the first major brand ...