Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

19 August 2011 | Fastmovers

Heineken – Vriesglas

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your ...
06 July 2017 |

Nido – Umbilicar

In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created ...
16 March 2010 |

Heineken – Italy Activation

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...