Pepsi – The Refresh Project

05 January 2010 | Fastmovers

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

29 November 2016 | Fastmovers

Desperados – Bass Drop

This one by Desperados is one of the wildest marketing stunts we’ve seen in a while. The brand teamed up with DJ Mike Cervello and organised a party in ...
19 December 2018 | Fastmovers

Ruavieja – We Need to See More of Each Other

One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each ...
18 May 2021 | Fastmovers

Oreo – Doomsday Vault

Last year NASA reported that Asteroid 2018VP1 was headed toward Earth’s atmosphere. ‘I wonder who will save the Oreos’, tweeted a concerned fan. That tweet inspired Oreo to launch ...