Peugeot – Recycle the noise, silence the city

22 November 2019 | Durables

Our cities are getting louder and noise pollution appears to be one crucial and societal issue. Starting from that point, Peugeot has imagined a solution to recycle the noise pollution into electric energy. The brand planted a billboard in Paris that is made up of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new 100% electric Peugeot e-208.

01 March 2011 | Durables

Ford C-Max – Augmented Reality campaign

The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
03 May 2018 | Durables

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...
22 June 2017 | Durables

Jaguar – Musicdrome

Practical, spacious, safe. People usually don’t buy a SUV because of its sexy looks and features. But in order to launch its first SUV Jaguar thinks different and developed ...