Peugeot – Recycle the noise, silence the city

22 November 2019 | Durables

Our cities are getting louder and noise pollution appears to be one crucial and societal issue. Starting from that point, Peugeot has imagined a solution to recycle the noise pollution into electric energy. The brand planted a billboard in Paris that is made up of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new 100% electric Peugeot e-208.

13 December 2018 |

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
04 December 2018 | Durables

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...