Xbox – Tomb Raider Survival Billboard
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, ...
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick to persuade Taiwanese men to grow a beard or stubbles. Just a simple mug does the job. Look here for the case study.