MINI – Artbeat
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick to persuade Taiwanese men to grow a beard or stubbles. Just a simple mug does the job. Look here for the case study.