Samsung – SOS Island
‘A cutting edge social media reality series.’ That’s how Samsung describes its new campaign SOS Island. The electronica brand is looking for contestants to come to the Caribbean for ...
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick to persuade Taiwanese men to grow a beard or stubbles. Just a simple mug does the job. Look here for the case study.