Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s Rijksmuseum. They erased fruit and vegetables from still lifes by three Dutch master painters. The reactions of baffled museum visitors were filmed and used for a funny video. The campaign also contains some how-to videos in which you can learn how make your own masterpiece juices at home.