Nike Air Jordan – Last Shot Simulator
To celebrate the anniversary of the Air Jordan basketball fans in New York were treated to an epic brand experience. The Last Shot Simulator mixes video game with real-life ...
Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the box idea. Out of the box is the Shoot my Truck campaign for PlayStations Twisted Metal for sure. In this teaser game developer David Jaffe invites people for a social media shoot-out with a real machine gun at a set full of explosive laden objects. The result was an explosive two day live event.