Sony Xperia – Tablet Tackle Dixons
A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the box idea. Out of the box is the Shoot my Truck campaign for PlayStations Twisted Metal for sure. In this teaser game developer David Jaffe invites people for a social media shoot-out with a real machine gun at a set full of explosive laden objects. The result was an explosive two day live event.