PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

25 October 2012 | Durables

LG – So Real it's Scary

This video by LG is a huge viral hit. Why? Because it’s hilarious! I’m not quite sure if ‘so real’ also refers to the elevator images, but who cares....
23 October 2015 | Durables

The North Face – Sudden Exploration

Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the ...
07 March 2018 | Durables

Lacoste – Save Our Species

One of the most iconic logos in fashion, the Lacoste crocodile, is making way for ten threatened animals in a new line of limited-edition polo shirts. For each species, ...