PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

30 March 2012 |

Mercedes – Tweet Fleet

Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just ...
29 March 2015 | Durables

Samsung Gear VR – World’s First Virtual Reality Birth

A couple of months after the cool Diving in the Desert stunt Samsung Australia takes its to the next level for its virtual reality headset. With the aid of ...
07 March 2018 |

Lacoste – Save Our Species

One of the most iconic logos in fashion, the Lacoste crocodile, is making way for ten threatened animals in a new line of limited-edition polo shirts. For each species, ...