PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

04 December 2018 |

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
26 July 2013 | Durables

Adidas Basketball – Jump With Derrick Rose in London

Adidas UK proves the power of simplicity with this cool activation. On his European promo tour for the Adidas Rose 3.5 NBA star Derrick Rose visited the D Rose ...
01 November 2013 |

ASICS – Treadmill Challenge

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the ...