Kate Spade – 24/7 Virtual Window Shopping
In order to get noticed in the hectic shopping world of New York City, brands must come up with a really good idea. Like this great retail concept by ...
More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.