PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

24 July 2019 |

Microsoft – Changing the Game

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
03 July 2019 | Durables

Nike – Mount Olympus

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
25 March 2009 |

Škoda Fabia – Colorstudio

The new Škoda Fabia is a very colorful car. The Czech company emphasizes this message with this virtual color studio where two men in no time paint a Fabia ...