PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

18 August 2015 | Durables

Nike – Instaposters

This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic ...
13 November 2017 | Durables

Ford – Safe Cap

Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in ...
22 June 2012 | Durables

Adidas – Ready to Run

Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...