PlayStation – War on the Floor

20 February 2018 | Durables

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights suddenly went out and PlayStation took over the entire court for an immersive projection mapping experience. The floor and scoreboards turned into a two-minute long trailer for the new God of War game. The experience also played out on Facebook Live and ABC’s national broadcast.

08 January 2020 | Durables

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...
07 June 2010 | Durables

Samsung – Shakedown

This live online campaign is an original and funny way to demonstrate just how damage resistant the Samsung B2 100 really is. During each shakedown round seventy cell phones ...
27 April 2012 | Durables

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...