AH – Grappie van Appie
Appie is a mobile application from the Dutch supermarket chain Albert Heijn, which helps customers remembering and choosing their daily groceries. This funny interactive campaign (in Dutch) celebrates the ...
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on the moon. The titanium capsule is shaped like a Pocari can and will contain the powdered form of Pocari Sweat, as well as the dreams of children that are stored on titanium plates. Kids are able to include their dreams through a dedicated site. This video shows the campaign’s technical challenges.
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