Shiseido – My Crayons Project
Japan is one of the most homogenous nations on the planet. In schools, subtle differences in skin tone are noticed. As an expert in skin color cosmetics brand Shiseido ...
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on the moon. The titanium capsule is shaped like a Pocari can and will contain the powdered form of Pocari Sweat, as well as the dreams of children that are stored on titanium plates. Kids are able to include their dreams through a dedicated site. This video shows the campaign’s technical challenges.
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