HP Lubricants – Roads That Honk
The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make ...
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on the moon. The titanium capsule is shaped like a Pocari can and will contain the powdered form of Pocari Sweat, as well as the dreams of children that are stored on titanium plates. Kids are able to include their dreams through a dedicated site. This video shows the campaign’s technical challenges.
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