Pocari Sweat – Lunar Dream Moon Capsule

23 May 2014 | Fastmovers

Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on the moon. The titanium capsule is shaped like a Pocari can and will contain the powdered form of Pocari Sweat, as well as the dreams of children that are stored on titanium plates. Kids are able to include their dreams through a dedicated site. This video shows the campaign’s technical challenges.

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21 November 2017 |

Desperados – Skyfest

Desperados well-known for its crazy party experiments. For this one the tequila flavoured beer brand teamed up with party legend Elrow and deejays Jackmaster, Honey Dijon and Paco Osuna. ...
15 August 2013 | Fastmovers

Coca-Cola – The Personalised Road

Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
16 June 2010 |

Shell Music Weeks

Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...