Polar Beer – Cell Phone Nullifier

28 February 2014 | Fastmovers

Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with the Cell Phone Nullifier. This innovative beer holder cuts off any phone connection within a 1.5 meter radius so people can enjoy an old fashion chat. The funny activation generated quite a lot of buzz, as you can see in the case study.