Shell Music Weeks
Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...
Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with the Cell Phone Nullifier. This innovative beer holder cuts off any phone connection within a 1.5 meter radius so people can enjoy an old fashion chat. The funny activation generated quite a lot of buzz, as you can see in the case study.