Heineken – Your Heineken
The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers ...
Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with the Cell Phone Nullifier. This innovative beer holder cuts off any phone connection within a 1.5 meter radius so people can enjoy an old fashion chat. The funny activation generated quite a lot of buzz, as you can see in the case study.