Polar Beer – Cell Phone Nullifier

28 February 2014 | Fastmovers

Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with the Cell Phone Nullifier. This innovative beer holder cuts off any phone connection within a 1.5 meter radius so people can enjoy an old fashion chat. The funny activation generated quite a lot of buzz, as you can see in the case study.

05 January 2010 | Fastmovers

Pepsi – The Refresh Project

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
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Beco – Steal our Staff

Beco makes environmentally friendly toiletries. But it is the people that make the brand what it is: 80% of its workforce disabled. In this provocative campaign – Grand Prix winner ...
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Grolsch – Awake Your Curiosity Experiment

Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities. As sponsor of the Romanian festival, beer ...