The Palau Pledge
With 21,000 inhabitants Palau is the thirteenth smallest nation in the world, but it attracts almost eight times its population in tourists each year. With this campaign the government ...
This campaign by the Polish Red Cross is a simple but very clever concept to increase charitable donations. It uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a 1.5 euro donation will be added to their bill. That money is spent on meals for poor children. The campaign began in four restaurants in Warsaw and Krakow, but soon other Polish cities joined in. Due to its success, there are also plans to introduce Very Good Manners in France, Germany, Spain and the UK. Here you can find the case study.
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