Fastweb – From Milan to Tokyo by subway
January 21 2013, Milan. It looks like a Monday morning like any other. You’re still a bit sleepy when you take the sub to work. But instead of arriving ...
This campaign by the Polish Red Cross is a simple but very clever concept to increase charitable donations. It uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a 1.5 euro donation will be added to their bill. That money is spent on meals for poor children. The campaign began in four restaurants in Warsaw and Krakow, but soon other Polish cities joined in. Due to its success, there are also plans to introduce Very Good Manners in France, Germany, Spain and the UK. Here you can find the case study.
Brandactivation.nl showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.