Coca-Cola – Wrapping Paper Billboard
To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
Last year Beyoncé released a fashion collection. It sold out instantly, but not before people noticed that the items looked nearly identical to the employee uniforms at Popeyes. Not one to miss a social media moment, the fast-food chain jumped in with a recreation of Beyoncé’s campaign, giving fans who missed out on her clothes a chance to purchase the clothes that inspired it: Popeyes employee uniforms. The limited-edition collection That Look From Popeyes sold out within a few days, turning legions of enthusiasts into walking influencers.