Kenneth Cole – Google Glass Campaign
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
In this large-scale stunt that spanned all the way from London to the USA Porsche promoted its first electric vehicle. It all started when The London Eye suddenly began to flash randomly. Bloggers filmed the unusual spectacle and posted live videos and short film sequences on their social media channels. Millions of followers started to rack their brains: what exactly was happening? One day later, a Twitter user was able to solve the puzzle. He identified the message as Morse code and decoded it. The story continued and the action headed to the US, as can be seen in this case video.