Peugeot – Recycle the noise, silence the city
Our cities are getting louder and noise pollution appears to be one crucial and societal issue. Starting from that point, Peugeot has imagined a solution to recycle the noise ...
An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of women have experienced some form of physical violence, that can be very useful. Preview Magazine translated this idea in an impressive integrated campaign called Fashion is Power. This case study shows the impactful success story in which Preview Magazine links the glossy world of high fashion with the real life of Philippine women.