Samsung Galaxy Note – Holland salutes André Kuipers
With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...
An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of women have experienced some form of physical violence, that can be very useful. Preview Magazine translated this idea in an impressive integrated campaign called Fashion is Power. This case study shows the impactful success story in which Preview Magazine links the glossy world of high fashion with the real life of Philippine women.