MINI – Tweet to Test Drive
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of women have experienced some form of physical violence, that can be very useful. Preview Magazine translated this idea in an impressive integrated campaign called Fashion is Power. This case study shows the impactful success story in which Preview Magazine links the glossy world of high fashion with the real life of Philippine women.