Smart – E-Ball
This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and ...
An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of women have experienced some form of physical violence, that can be very useful. Preview Magazine translated this idea in an impressive integrated campaign called Fashion is Power. This case study shows the impactful success story in which Preview Magazine links the glossy world of high fashion with the real life of Philippine women.
This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and ...
To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first ...
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...