Samsung Galaxy S4 – The Smart Phone Line
Every time a new smartphone is launched, people wait in line in front of stores to be the first to get the new device. Great free publicity for your ...
An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of women have experienced some form of physical violence, that can be very useful. Preview Magazine translated this idea in an impressive integrated campaign called Fashion is Power. This case study shows the impactful success story in which Preview Magazine links the glossy world of high fashion with the real life of Philippine women.