LLink – Human PopUp
Innovative guerrilla marketing in the streets of Amsterdam. With the Human PopUp Dutch tv-station LLink tried to attract the attention of passer-bys. A promo team popped up with a ...
Disabled mannequins were eliciting astonished looks from passers-by on Zurich main shopping street. They were part of a campaign called Because who is perfect? which has been devised by Pro Infirmis, an organisation for the disabled. It was designed to provoke reflection on the acceptance of people with disabilities. Swiss film director Alain Gsponer has captured the campaign in this engaging short film that generated more than 5 million views.