Google – Project Glass
Where most tech companies try to keep their strategy secret, Google chooses to launch a social media marketing campaign to give the world a glimpse of their augmented reality ...
Disabled mannequins were eliciting astonished looks from passers-by on Zurich main shopping street. They were part of a campaign called Because who is perfect? which has been devised by Pro Infirmis, an organisation for the disabled. It was designed to provoke reflection on the acceptance of people with disabilities. Swiss film director Alain Gsponer has captured the campaign in this engaging short film that generated more than 5 million views.