The WIFI Poster
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless ...
The secret of persuading people to donate for a good cause is that a story should go straight to your heart. That’s exactly what the Mahindra Foundation does with A Girl Story. In this campaign the nonprofit organization combines emotion with an innovative way of recruiting new donators. A Girl Story learns us about the life of Tarla, a fictional six year old girl that has to work all day to survive. She wants to go to school to better her life. Whether she succeeds, is up to us, as her story will progress only via audience donations unlocking new chapters in a series animated films. Those who do donate will receive updates on Tarla’s journey. For those who don’t her story ends. Just like in real life.
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless ...
Wow! This really is a terrific display of interactive technique. Last Call is the first horror film in the world where the audience is able to communicate with the ...
This fall the Dutch organization ANWB wished to inform bicyclists about the necessity of good lighting. To do that BrandBase came up wit a series of cheerful activations starring ...