Fundación Anar – Only for Children
This outdoor for the ANAR Foundation is a great example of the power of simplicity. The creative use of technique allows children under ten to read a secret message ...
The secret of persuading people to donate for a good cause is that a story should go straight to your heart. That’s exactly what the Mahindra Foundation does with A Girl Story. In this campaign the nonprofit organization combines emotion with an innovative way of recruiting new donators. A Girl Story learns us about the life of Tarla, a fictional six year old girl that has to work all day to survive. She wants to go to school to better her life. Whether she succeeds, is up to us, as her story will progress only via audience donations unlocking new chapters in a series animated films. Those who do donate will receive updates on Tarla’s journey. For those who don’t her story ends. Just like in real life.