Qualcomm – The Ultimate Smartphone Photobooth

25 October 2013 | Durables

To showcase the power of Qualcomm processors and to prove that HTC smartphones have a great camera, the two companies partnered up to bring the world The Ultimate Smartphone Photobooth. At Venice Beach 130 HTC phones were placed along a spiral rig. Passers by got the chance to enter the arena and take home a seriously cool photo-set. The video has already over 4 millions views. Check the campaign site for more info and images.

07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
21 December 2012 |

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
04 January 2017 | Fastmovers

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...