Ben & Jerry's – Fairtweets
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red Bull that looked if they were air dropped at various college campuses in America. The idea was to create a situation that would disrupt the daily flow of student life. The result? Check out this movie.