Douwe Egberts – Bye Bye Red Eye
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red Bull that looked if they were air dropped at various college campuses in America. The idea was to create a situation that would disrupt the daily flow of student life. The result? Check out this movie.