Nike – Fuel Missions
For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit WOD (workout of the day). The result: two Guinness World Record (for the largest en longest ever 3D street art piece). In this video one of the artists explains how they did the job.