Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers per hour unlocks a window box display and grabs a free pair of Reebok ZPump shoes. This video shows one of the coolest interactive street activations we’ve seen in a while.