Reebok – ZPump Speed Cam

08 March 2016 | Durables

Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers per hour unlocks a window box display and grabs a free pair of Reebok ZPump shoes. This video shows one of the coolest interactive street activations we’ve seen in a while.