IKEA – The Human Catalogue
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
93% of French people still believe they need more infrastructure or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if electric is possible in Appy, it’s possible anywhere. The car brand brought all-electric Renault ZOEs to replace every single car of all the inhabitants (25 families) for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE’s sales by 50% and helped ZOE to become number one in Europe. Be sure to check out this multiple-award winning case.