Hyundai – The Empty Car Convoy
This show don’t tell stunt looks quite a lot like the award winning Volvo Test Series campaign. But the result is so cool that we like to show it ...
93% of French people still believe they need more infrastructure or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if electric is possible in Appy, it’s possible anywhere. The car brand brought all-electric Renault ZOEs to replace every single car of all the inhabitants (25 families) for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE’s sales by 50% and helped ZOE to become number one in Europe. Be sure to check out this multiple-award winning case.