Volkswagen – Street Quest
For more than sixty years Volkswagen has been very popular in South Africa. To empahasize this the car brand came up this clever social media campaign. Street Quest is ...
93% of French people still believe they need more infrastructure or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if electric is possible in Appy, it’s possible anywhere. The car brand brought all-electric Renault ZOEs to replace every single car of all the inhabitants (25 families) for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE’s sales by 50% and helped ZOE to become number one in Europe. Be sure to check out this multiple-award winning case.