Renault – Grandma Hilda

04 July 2012 | Durables

This case video features an interesting social media activation by Renault in The Netherlands. The French car brand presented an authentic campaign that intergrated nostalgic storytelling with Facebook’s interactive options. The results are pretty good: 10,293 unique tags and the number of Facebook-fans doubled.

28 January 2014 | Durables

Nokia – Pass it On

For this interesting social photo experiment Nokia distributed 30 smartphones in 30 cities around the world. They gave the new Lumia 1020 to volunteers who have been urged to ...
17 August 2009 | Durables

IKEA –IKEA-fans

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
15 August 2012 | Durables

Mini – Remote-controlled miniatures

This funny piece of clandestine advertising caused big commotion in Olympic London. Several remote-controlled miniatures of Mini cars were whizzing around the athletics stadium to shuttle javelins, discus and ...