Volkswagen – Catch the Polo
A new model Volkswagen Polo drives across The Netherlands for a week. Whoever spots the car can hold it on the street and take over the wheel. The contestant ...
This case video features an interesting social media activation by Renault in The Netherlands. The French car brand presented an authentic campaign that intergrated nostalgic storytelling with Facebook’s interactive options. The results are pretty good: 10,293 unique tags and the number of Facebook-fans doubled.