Ruavieja – We Need to See More of Each Other

One of this year’s most impactful holiday campaigns comes from Spain. A few weeks ago, liqueur brand Ruavieja launched a four-minute emotional film with friends who don’t see each other very often. The film directs viewers to an online calculator that helps determine how much time they have left to spent with their loved ones in this lifetime. Within days the campaign went viral with over 12 million online views and Ruavieja decided to sponsor journeys for people to actually see one another in real life this Christmastime.